Traders' Interview: Chris Mercer

Traders' Magazine Cover
TRADERS': What did you think of trading/traders before you got involved?
Mercer: That’s an interesting question. I’ve been interested in trading since I was a young child. I used to follow stock prices in the newspaper each morning to see what moved the most. I even tracked options
prices before I was a teenager. The whole concept intrigued me a great deal, and this was long before the days of electronic trading – we’re talking about back in the late 1970’s and early 1980’s. The bottom line is that I’ve always been fascinated by the financial world. If I find a new financial vehicle, I want to learn about it immediately.
TRADERS': What enticed you to start trading?
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National spotlight shines on Chandler swing trader

Cathy Luebke
The Business Journal
Phoenix Business Journal
Just thinking about the typical day in the life of swing trader and analyst Chris Mercer may leave some folks winded.
He's up before 6 a.m. at his Chandler home -- well before trading begins on Wall Street. At hand is a research report he's created for clients of his company, Tradesight.com. The report includes a list of stocks to watch for the day, and his computers are set to sound alerts when certain conditions click.
At the opening bell, Mercer dons a headset and sits in front of five screens feeding him information. . .
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Why A Nasdaq Market Maker Turned to Forex

SFO Magazine Cover
I love trading. It’s not about the money. Well, it’s not just about the money.
Too many people think that trading is a science. They approach the process in a black-and-white manner, looking for a specifi c, rigid set of rules to follow – like their own black box that works under any circumstance. But there’s no such thing. Trading is an art. It’s about nuances. It’s about experiencing many situations so that you know what decisions have the highest probability of success.
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Market Light on Volume? Go Light on Trades

SFO Magazine Cover
I’ve watched hundreds of people learn how to trade, and there are countless psychological factors at work that thwart their ability to succeed. Fear of news, fear of losing, fear of winning (which sounds odd to some, but
happens all the time) – these fears all impede a trader’s ability to accomplish his financial goals.
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Full Speed Ahead: Why Successful Trading Isn't About the Future

SFO Magazine Cover
Traders are always looking forward. That’s a given. The trading world is about going full speed ahead, finding the next trade and trying to not think about anything that didn’t pan out.
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4 Lessons I Learned About Options (So You Don't Have To)

SFO Magazine Cover
When it comes to trading and investing in the markets, I think most people would accept that there’s a natural order to the learning process. Most people start with stocks. In many cases, the first trades are in smaller-cap stocks. Then, as they start to get a handle on their objectives and how the markets work, they might consider other vehicles. Index trackers like the QQQs and DIAs and SPYs are one logical step. Options usually come second, and then things like futures/commodities if traders’ educational thrust takes them down that path.
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Swing Traders Take Notice: Relying on the Right Options Tool is the Secret to Success

SFO Magazine Cover
The first few years that I traded stocks, I made decent money. I wasn’t playing with a lot of money, but on a percentage basis, I beat the market every year. For a long time I really didn’t spend much time analyzing my returns because I knew that I was beating the market, and what else can you ask for?
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International Active Traders Bank on Tradesight.com to Trade U.S. Markets

Phoenix, Arizona April 7, 2004--Tradesight.com, an international online stock analysis and market education website, has earned the respect and praise of many international active traders - including a large group from Israel.
"We have subscribers from all over the world," says Chris Mercer, lead analyst for Tradesight.com. "But to have DayTrade.co.il refer their students to us is an incredible honor and one we take seriously."
Tradesight.com's twice-daily intelligence reports talk about real trades, real successes and failures, and how to use market indicators effectively. Subscribers find the whole package incredibly helpful, from beginning to advanced traders. Tradesight subscribers come from countries as far-reaching as Israel, United Kingdom, Spain, Italy, France, Taiwan, Australia, Japan, and Canada.
"As a subscriber of Tradesight.com for some time myself, it only made sense for me to recommend it to my students," says Meir Barak, owner and instructor for DayTrade.co.il, located in Caesarea, Israel. "Tradesight.com doesn't dance around tough questions or add a lot of fluff, they just get right to the trading picks and educational material. More importantly, we've found the success rate of Tradesight.com plays is higher than 80% and we've proven it to our students time and again. Our goal is for our students to make money and learn to do it correctly in any market. Tradesight.com is our tool of choice," added Barak.
About Tradesight.com. Tradesight.com was founded in 2002. The site offers information and education about the U. S. stock markets and individual securities and is designed for active investors and traders. While the newsletter/intelligence report is primarily intended for swing traders and for general market directional guidance, there are trading ideas for day traders and small cap players as well. Tradesight's stock market analysis is 100% independent of all brokerage houses and comes from 85% technical analysis and 15% fundamental analysis. Chris Mercer is a guest analyst in the Firetraders.com Internet Radio Chat room five days a week and is a guest column writer for various stock market industry publications. He has been seen on Alexander Haig's World Business Review and featured in several U.S. papers. For more information visit www.tradesight.com or call 480-857-8637.


Tradesight.com Reports Women Hedge Over Men in Swing and Day Trading

Phoenix, Arizona May 27, 2003--Tradesight LLC, an international, on-line stock analysis service has taken distinct notice that when it comes to swing and day trading - women have definitely cornered the market!
In a largely male dominated industry, it is interesting to see the significant number of women entering into day and swing trading - an aggressive form of investing. In fact, since 2000 the number of women traders continues to rise, and they seem to be gaining the upper hand when it comes to making money. Why?
"I think much of their success has to do with their ability to control their egos - especially during this difficult market," says Chris Mercer, Stock Analyst and owner of Tradesight.com. "Sure, trading requires consistency, hard work, and technical skill, but - bottom line, traders that do well must remain unemotional. The women that I've seen trading tend to have a more abstract quality."
Mercer has found that Tradesight's female subscribers, in general, are able to avoid having strong opinions about any one stock, which helps them remain more focused and consistent in their strategies. They are more apt to ask questions and admit when they make a mistake. They know when to get in, when to cut their losses, and when to call it a day. Mercer and others agree that women are much better at keeping egos and emotions in check.
Many of Tradesight's women subscribers are stay-at-home moms who have an interest in the market. Some have financial backgrounds, a few are professional, advanced traders, while others are new to trading and the market. Subscribers to Tradesight.com have proven you don't have to have years of experience to make money as a swing or day trader, but having self-discipline and a bit of humility is paramount. "I'm watching a couple of our stay-at-home moms that are new traders and they're doing phenomenal," adds Mercer. "I'm so pleased to be advising them and I am immensely proud of their success."
About Tradesight.com. Tradesight.com was founded in 2002. The site offers information and education about the U. S. stock markets and individual securities and is designed for active investors and traders. While the newsletter is primarily intended for swing traders and general market directional guidance, there are trading ideas for day traders and small cap players as well. Tradesight's stock market analysis is 100% independent of all brokerage houses and comes from 80% technical analysis and 20% fundamental analysis. Chris Mercer is a guest analyst in the Firetraders Internet Radio Chat room five days a week and is a guest column writer for various stock market industry publications. For more information visit www.tradesight.com or call 480-857-8637.


Tradesight.com's Direct Style Has Subscribers Hooked - Over 75% Sign up for Small Cap Report

Phoenix, Arizona August 4, 2003--Tradesight.com, an international, on-line stock analysis service launched their small cap on-line newsletter last month to an eager and waiting audience. In less than 30 days over 75% of their current subscribers had already signed on!
"The incredible response we've had from the small cap newsletter confirms our suspicions that traders are hungry for quality information that's delivered without the fluff," says Chris Mercer, Stock Analyst and owner of Tradesight.com. "What we give them is the straight skinny about stock picks, what's happening in the market, and why. It's daily education without a lot of flowery messages or hype."
His no-bones-about-it style has become so popular with traders, he has been asked to teach an on-line seminar about his philosophy of trading. The seminar's title is 'Brute Force Trading with Clean Charts.' "Let's face it, trading is not for everyone," continues Mercer. "However, I see people making it much harder than necessary. 'Brute Force' was written for traders who want to clean it up for a positive trading experience." 'Brute Force Trading with Clean Charts' will be held on Saturday, August 16th, 2003, 7:00am PST at www.firetraders.com. Firetraders, an industry leader, will deliver the seminar using the latest browser technology for a clear, on-line audio and video presentation. Advance registration is required. "These on-line seminars are great," says Mercer. "People from around the world log in to listen. Geographic location is no longer an obstacle to giving people top-quality educational experiences."
In spite of a down market, Tradesight.com still has some impressive numbers. As of June 30, 2003, the site had locked in 64.80 points in official swing trading gains in the trailing twelve months. Almost half of their daytrading ideas that triggered in the same period ran for $0.50 or more intraday.
About Tradesight.com. Tradesight.com was founded in 2002. The site offers information and education about the U. S. stock markets and individual securities and is designed for active investors and traders. While the newsletter is primarily intended for swing traders and general market directional guidance, there are trading ideas for day traders and small cap players as well. Tradesight's stock market analysis is 100% independent of all brokerage houses and comes from 80% technical analysis and 20% fundamental analysis. Chris Mercer is a guest analyst in the Firetraders Internet Radio Chat Room five days a week and is a guest column writer for various stock market industry publications. For more information visit www.tradesight.com or call 480-857-8637.