I want to thank those of you that took the time to fill out the poll about the Tradesight service. It wasn’t for nothing. Although I had a daily newsletter for my customers as a broker going back to 1998 (so ten years ago), Tradesight itself began in mid-2002. We’re almost six years into this thing, and one thing that I have always tried to do was improve the service in the way that my subscribers wanted.
I got a few e-mails and even comments from people after they took the survey that they were concerned about skewing the results because they only belonged to one service. The way the software works, I can filter the data and crosstabulate it in a variety of ways, so that isn’t really a concern. In other words, I just filter through the people that are stock subscribers and see what they had to say about the stock service, etc. It was just easier to get answers from everyone than it was to try to have the survey software make your answers determine what question was next. So if you only subscribed to one service and decided not to take the survey because you didn’t think it applied to you, that actually wasn’t true, and you can still take it for a few days before it shuts off.
We ended up with about 160 responses, which is not quite a quarter of total Tradesight subscribers to various services. It’s definitely enough to give me an idea of what people are thinking.
In the next couple of months, there will be some changes to the site, and some of the final decisions have been made based on the results of these. I always suspect certain things, but I like to see the real numbers as they come from real subscribers. The comments at the end were also very useful and added a few ideas for me.
Just to keep anyone that is interested in the loop in terms of the decision-making process, I’m going to go through the whole survey, with the breakdown of questions and answers by percentage, and discuss what changes might be made to react to demands. If anyone reads this and either didn’t take the survey or has additional thoughts, feel free to e-mail me anything you’d like to see.
One thing about the survey in advance…I’ve done surveys before, not just about Tradesight. I actually have a scientific interest in the polling process. A lot of these questions have three choices, which I prefer to 2 or 4, and I also prefer to make you choose one possibility instead of “all that apply.” In some cases, it matters which answer got the largest response. In other cases, it says more which answer got the least. You’ll see what I mean.
Unless I state otherwise, the results below only count people that “are or had been subscribers” to the various services. In other words, I’m ignoring the comments about stock and etf from someone who only had the forex service as they don’t really have anything to contribute there.
And final note before we get started…several people asked about the Swing report and why it wasn’t discussed here. Understand that the Swing report was created for two people: students just learning the markets and people with an extremely hands-off trading style that just want to get a few of the nicer patterns each day to select from. If someone could make 10-20% a year just trading the swing report picks without having to be in front of the machine all day, that’s it. You aren’t going to make 5o or 100 percent trading those picks unfiltered. What I mean by that is…the swing report is just picks, and there is nothing in the service that advises you to take them or not according to anything else going on in the market: market direction, market volume, time of day, sector, etc. There is no doubt in my mind that someone could do much better with those picks if they considered market direction at the time of the trigger, volume, etc., but then someone who is watching the market like that also wants more picks and will make more adjustments intraday. Keep in mind that the Swing report, if you just go off of the numbers, doesn’t even account for adjusting a single stop intraday, which of course, if not what someone watching the market should do. There are less than 10 US Swing report subscribers, although there are many overseas. It also isn’t a report for our target subscriber, so it doesn’t come up. Most people that come to Tradesight are looking for more than the Swing report provides.
OK, let’s begin. The first questions related to the stock report. I will ask the question and give the answers with the percentage of people that gave that answer.
What is your impression on the general feel of the stock reports?
Lots of information in a well-defined layout (72%)
Too much information for what I really need (9%)
Not enough information (19%)
This was just a basic question to give me a starting point about the report. I wasn’t looking for anything shocking here, and I didn’t get it. This is a question about which answer gets the most, and the “status quo” answer definitely overwhelmed at 72%. We certainly aren’t going to put less in the report, so I hope 9% of people just scan to what they want to see. For the other 19%, keep reading, but if you have specifics about what you’d like to see and didn’t put them in the open comments at the end, let me know. 72% for the status quo answer is pretty strong, so we know we’re going to be “tweaking” more than “overhauling.”
In regard to the daily picks, which statement would you agree with:
I want more picks with different patterns (19%)
The number of picks on average is good (41%)
I’m more interested in daytrading and not the daily picks (40%)
This is a question about breaking the answers into two’s. 60% of people either like the picks in the report or want more picks in the report based on the daily charts. 40% are really just interested in daytrading mostly. Or, you could group the bottom two answers and get from that that 81% of people don’t really want more picks in the reports because they like the number of picks on average and/or really just want intraday calls during the market. That’s actually a very interesting number. I would have expected more people to ask for more picks in the report.
We’re still just getting started, so I’ll save some of the commentary. Tradesight originally started out as a service designed to spot key longer-term patterns and trade them on an intraday basis. I don’t believe in overtrading. However, Rich definitely joined our group as someone with a more active approach, and Ran and Mark do a lot of daytrading, so we definitely try to cater to the needs of the more active trader. Let’s move on for now.
Do you use the option play in the trade call?
Yes (15%)
No (85%)
I can already tell you one change that we were going to make. Right now, there are some people that take only the Swing report, which has 4 of the top picks off of the main report each day. Since the Swing report is designed for people looking to trade for more than just a daytrade, I’m going to stop listing the options play in the Stock report and instead just list it for the four picks in the Swing report. On average, those are the better patterns anyway, which means those are the ones that should be considered for options. The Swing report is available for free for anyone with the main Stock report (just ask to have it added), as it doesn’t have any extra information up until now, but will now have the options play.
Do you use the sector information provided for each pick?
Yes (56%)
No (44%)
It’s rare that I spend too much time considering a sector when I trade. If I find a daily pattern that I like, I’m more concerned about the overall market direction and volume than the sector that the stock is in. This piece was at risk of getting cut from the main report, but since over half of you claim to use it, we will continue to list the sectors.
Which of the following fields do you want to see with each pick:
Trigger, first target, swing target, stop (as it currently shows) (40%)
Trigger, target, stop (18%)
Trigger, stop (35%)
Just the trigger (7%)
This is another tough one for me. I don’t use the numbers given in the table really outside of the trigger. I set my stop based on the intraday action leading up to the play typically, but I also watch the market and make decisions. The typical first target for a pick is more for swing traders and is closer to $0.50, usually based on a line off the pivot series. I don’t wait for that either…I take partials near $0.20 on anything except the expensive stuff like GOOG, RIMM, AAPL, etc. There are two ways to look at this information. Just barely, the status quo answer got more than the others. Or, you could view it as 60% of people are asking for less here, presumably because they don’t use it directly anyway and rely more on what we do in the Chat room/Trading Lab.
In light of a later question, I think it is apparent that people are looking for something a little different, so there will probably be a change in what goes in the table. However, just like the options call, the Swing Report will continue to show these numbers for the top four picks, so you can expect to get the “swing” targets and stops for the best patterns still.
How often do you read the recap of the prior day’s triggers?
Every day (75%)
Sometimes (18.75%)
Never (6.25%)
Enough said, and you should be reading the recaps. That’s how you learn how to trade and see what happened. You can’t just look forward, you have to analyze backward.
If one thing were going to be changed/added, which would you prefer:
More detailed reviews of prior day’s trades to talk about how to play them (38%)
More market analysis in terms of the indices, including more indices (53%)
More picks of different patterns and styles based on the daily charts (9%)
This is somewhat interesting. I get two things from this. First, overwhelmingly, people would rather see the recaps of trades that occurred to learn from them (which explains why 75% read them) over more picks. I think this is extremely positive in viewing Tradesight as educational material. Second, the top answer was more broad market analysis. We have just the thing for that.
In the coming weeks, no start date set yet, we’re going to expand the market overview section of the stock report. Here is how it will work. Right now, I make a few extra comments on Sunday because it is the start of the week, and then I basically throw up the NDX, S&P, SOX, and BTK daily charts every day so you can see where we are at. Instead, we’re going to do this. For the Monday reports (written over the weekend), I will get far more detailed about what I see. Then, for Tuesday, Wednesday, and Thursday, Rich will give in-depth overviews of the things that he sees in the indices that he thinks are the most important. That doesn’t mean he’ll cover the NDX and S&P every night, although those charts will likely go up. But it means that you will get a flavor of what he’s really concentrating on heading into the next session. For Friday, we’ll probably just put up the charts again because it is the last day of the week. This should be a huge addition for many of you and help you prepare better for the market.
What is your view of the futures:
I plot the Levels and use them to guide me in the markets (43%)
I plot the Levels and trade the futures daily (9%)
I don’t follow the futures (48%)
Totally interesting. The obvious point of interest here is that almost half of Tradesight subscribers don’t even follow the futures. I just don’t see how people trade the markets without doing that, but evidently they do. I’d love to get a crosstabulated sheet on how success people are that do and don’t follow the futures. I bet it is night and day, but there’s nothing that I can do about that. It gives me some ideas about bringing a heavier futures trader into the mix at some point in the room. We’ll see. That’s not in the plans for this next month.
Which statement do you agree with:
I prefer to have the picks sorted by analyst and long/short (as it does currently) (69%)
I’d rather have the picks sorted by type of pattern (7%)
I don’t care how the picks are sorted as long as I get them and the chart related to them (24%)
This one caught me off-guard a bit, I must say. I think the fact that these picks are in “order that I like them” is fine, but also somewhat arbitrary. My plan was to change up the list so that we could check off whether the patterns were “cup and handle,” “head and shoulders,” “base breakout/down,” etc., and then have them grouped together. That way, if people prefer a certain type of pattern, they can find those easily rather than having to go through the charts (which you should still do, but in the interest of getting you that information quicker). Also, we’re about to go back to the stock report being required for you to get into the Chat room/Trading Lab so that we can get away from calling these things by number. I’d rather let people talk about them by symbol and rank them in the list by pattern. I am surprised by how many people really prefer the current scheme. I still might try to change it and see what people think. From an education perspective, I think it would be more interesting to group the plays by type of pattern with Ran’s and mine in the same list instead of breaking them up. We’ll see.
What statement do you agree with most about the Messenger calls for the stock service?
Fill it up with a lot of daytrading ideas (64%)
Use the Messenger more for updates and leave the daytrading calls for the Trading Lab (13%)
A little bit of all of it is good, but I don’t want the Messenger popping up all day (23%)
Interesting stuff. No doubt people want more in the Messenger, but over a third of subscribers don’t want to see it be the source of more calls. This is one of those things that you really only see on my end when you talk to subscribers who don’t have time to pull up a chart every time a trade is called because they are at work. There are a number of subscribers in the US that take the stock service and not the Trading Lab/Chat room because they are at work during market hours and can’t keep the room up and running at work. Having the Messenger pop up all of the time bugs them too. Now, to the next Messenger question…
What are your thoughts on the Tradesight Messenger:
Great tool, easy to use (73%)
Great idea, but I don’t double click because it loads a browser window each time (20%)
I don’t even have it installed (7%)
Not installed! Don’t get me started. The second item was what I was worried about, so we’re looking at new RSS Readers to deliver the content differently. That way, you can get the entire message in the Messenger and not have to open IE or Mozilla each time. The other issue with the Messenger is that your computer checks for new messages every 60 seconds. That means that if I post a daytrading call that is about to trigger, it could take a minute to pop up in the Messenger. That really isn’t ideal, as the trade could trigger in that time, which is why I’ve said over and over that active calls need to be made in the room. Our analysts are trading, and I can’t expect them to type something in the Messenger every time when something is moving fast. In addition, you might not get it until after it triggers a minute later, and there’s nothing worse than getting a call just in time to see it running.
However, and I can’t promise anything yet because of the cost of delivery, but we are looking at some technology pieces to replace the Messenger that would be more “instant message”-like, which means that the message would pop up on your desktop instantly instead of inside of 60 seconds. Either way, Messenger changes and improvements are coming. At the very least, the need for IE or Mozilla should be eliminated. Even better if we can make the delivery instant.
Which analyst would you like to hear more in the Lab?
Chris (9%)
Rich (16%)
Mark (2%)
Ran (22%)
All are fine as is (51%)
It’s an interesting set of numbers. Hard to read some of that except to say that half of the people are fine with the amount that each of us talks in the room. I’ll comment more on this later.
Which statement would you agree with most:
I’d like to see more constant discussion in the Lab about calls (54%)
I’d like to see more constant discussion in the Lab about the market in general and the indices (25%)
Don’t talk much unless you have a call to make, I’m watching and listening to too many things (21%)
We’ll get back to this one. Interesting though, and something that I don’t think a lot of people realize. Almost a quarter of the people that are in the Lab/Chat at any point don’t want us to talk constantly. That’s not close to a majority, but it is a significant number that I don’t think the other 75% of subscribers really understand.
Which do you prefer for daytrading calls:
Type them in the room (36%)
Type them in the Messenger (42%)
Just call them out to save time (22%)
This goes back to the Messenger conversation above and the reality of the analysts time. I can’t keep analysts in the room if I require that type in the middle of their trading, which is why the room is so useful. For example, I can talk in the room while clicking my mouse to trade. I can’t trade and type at the same time. If I forced the analysts to type everything, they’d leave. Having said that, once we get the new Messenger in place, we will try to make a more conscious effort to get things into the Messenger since it will hopefully send data out in real-time.
This one is fascinating to me.
How many trades do you run in a day (count trades, not partial entries and exits):
1-5 (63%)
6-10 (31%)
11-20 (6%)
20+ (0%)
I think that’s fascinating and somewhat of a huge positive, in the sense that Tradesight subscribers are picky. They are selective. I’ve been trading for 17 years now, and I’ve watching hundreds and hundreds of people come and go. It is rare that the most active ones last. Having said that, considering so many people ask for us to “fill up the Messenger with daytrading ideas,” I’m a little confused that such a low percentage run over eleven trades a day. There is a bit of a disparity there, but it’s a darn interesting response.
Do you log into the Trading Room:
All day every day (62%)
A few hours each day, typically the open (25%)
A few hours each day, typically the closing half (0%)
Just sometimes when I’m looking for certain information (13%)
So there it is. Just over a majority of people that use the Trading Lab/Chat room are there just about all of the time. That leaves close to half that don’t.
Which statement do you agree with most:
I use my own decision-making to manage my trades, so don’t tell us how you are managing as it confuses me (4%)
I mostly use my own decision-making, but I’d like to hear some discussion of management to see if your style interests me (53%)
I want you to walk me through most trades from start to finish (43%)
I can tell you one thing right now. It isn’t possible for an analyst to walk you through every trade from start to finish. The absolute key here is that analysts are trading themselves, and they get busy. Here is, in my opinion, what separates the lazy trader from the trader that is taking this seriously. We have five years of educational reports plus daily reports with charts that discuss every trade the triggered and what happened, plus the main six hour course that I offer, plus Rich’s extremely detailed and informative two courses on daytrading. Somewhere in all of that, you have to be able to get everything that you need to know to make trade management decisions. It isn’t going to always come with every trade in the heat of the moment. First of all, it would be annoying to the people that are in the room that already know what they are doing, or the people that are trying to get information from several sources and don’t want to hear us constantly chattering. When I get deep into several trades, I know I end up paying more attention to what I’m doing with the trades. If I’m just in one, it’s easy to comment on it. That says nothing about outside distractions. My phone seems to ring constantly anymore, and due to the business of Tradesight, I have to answer the calls.
The goal should never be that you want the room to tell you what to do with every trade. Some trades, sure, to confirm what you are thinking yourself. I can’t stress this enough, and I can see it in the comments that people posted at the end of the survey. The people that took the most time to learn how to trade to the point that they have become successful did it OUTSIDE of market hours. The Trading Lab/Chat room isn’t there for that on a constant basis. It would annoy and distract too many subscribers if we tried to talk all day about every trade, and frankly, none of the analysts would stay around if they had to. Just like anything in life, the work to learn what this is about starts with the subscriber. Spend the time using all of the material that you have access to and you’ll do well. I should have asked a question in the poll “Have you gone through the educational weekend reports?” and had the answers been “A lot, a little, not at all.” I have a bad feeling that over half of the subscribers would have picked “not at all,” and that pretty much says it all to me. I do know this. The extreme majority of stocks that are discussed in the room are called orally, put in the Messenger, or typed in the room ahead of the trade moving.
Which statement do you agree with most:
I wish a lot of subscribers typed what they were doing in the room (44%)
I want people to make few comments so I don’t have to read a bunch of text while trading (56%)
This is one of the biggest dilemmas that we have faced since the start. We’ve done a few things to try to get people to participate more in the room, but the reality is that most people don’t even want others to participate that much. It is a fine line for sure.
Which statement do you agree with most:
I’m paying you to make calls, so I don’t want a bunch of typing from subscribers (14%)
Some straight-up calls from subscribers would be nice (46%)
This room is full of professionals, so I’d love to see more people interacting, including myself (40%)
In my mind, this answer versus the prior answer is sort of a conflict. Here, 86% of people want some or more or a lot of participation from subscribers. I’m not even going to try to come up with clever ways to handle this anymore. We’re going to have a week in which we ask subscribers to contribute more. If people like the result, hopefully they will continue. If they don’t, then the room will be largely a Q&A between the analysts and the subscribers. I will let everyone know which week we would like to see an attempt.
Which statement do you agree with most:
What I like most about Tradesight is that I get different styles from different Analysts (75%)
I wish all of the Analysts approached the market close to the same way (4%)
I’m just starting to realize that the Analysts are different (21%)
This is a good answer, and I’m happy to see that the middle response was so low. A long time ago, I used to get subscribers that would want me to “train” Rich or “train” Mark to think like me. How boring! And it would mean that in certain environments, we’d have nothing to do. I still learn from the other Analysts, and that’s what Tradesight is all about.
I remember nine years ago when I was a subscriber in a room similar to Tradesight. I was new to parts of trading, still just getting used to futures. I spent a lot of time in that room not understanding everything that was said. That’s why I was there! To learn over time from these people. I’m not paying them to tell me when to click the Buy and Sell button. I’m paying them to teach me how to trade so that either I don’t need them eventually, or I just use them for confirmation of what I was doing.
In regard to ETF subscribers, there were two questions. The top answers by heavy margins were that people preferred to see the weekly ETF reports review all trades from the week, and they wanted “multi-day casual setups that play out over time.”
Finally, the forex service. The forex service has been pretty much the same in terms of the calls and reports over the last four years. We have added pairs to the Levels. We have tried different solutions for a place to discuss the forex markets in real time. Originally, we had just one Trading Lab/Chat room for stocks and forex, and there was a lot of overlap. We talked about forex in the evenings and talked about stocks in the day time, but forex traders would also be in the room during the day and it got confusing. Eventually, I just recorded my thoughts in audio/visual presentations each evening and posted them in the room. Then, FX Ticker came along, and I liked the idea of having the discussion about forex be in their Lab, with other people that viewed the market differently (specifically Clay from Aime).
Well, now we’ve come full circle. Due to the costs of the FX Ticker News Tool, the site is closing down, and Tradesight is bringing everyone back into our service. This is actually a good thing from my perspective. When it isn’t the “Tradesight” room, I feel like I am stepping on toes to keep hopping in the room all of the time, so I took the evening slot. Now, this is what we are going to do.
The Tradesight service is going to include the reports, the archive, the calls (whatever new Messenger we develop), and a separate Tradesight Trading Lab from the stock room. In this room, we will have up to five analysts that can stop by at any time. That will include myself, Clay from Aime, Mark Likos, Ran (who will now stop into the room every night during European hours, such as 4 am EST through 8 am EST), and Clay’s Aime analyst Jerry. I’m even going to spend some times in the morning in the forex room as well as the stock room. Since it is our show now, I expect to ramp up the coverage and the level of service. Let’s go through the survey questions as the forex folks answered them.
Do you plot the forex levels every night?
Yes (85%)
No (15%)
Good number, but I’m still amazed that 15% of the people don’t. I assume they just show up to take the headline call each night.
Do you read the reports every day?
Yes (89%)
No (11%)
Good number again. No comment on the 11%.
If you had to pick just one, what is the best part about the service:
The Levels (33%)
The Calls (31%)
The Education (35%)
You might think that this doesn’t help, but to me, this is perfect. It means that service evenly balances providing everything that I want to provide to people. Some people might think I’d rather see the answer be heavily in favor of the Calls. That’s exactly NOT what Tradesight is about. The calls are samples. Those that have taken the 6-hour forex course know that. I think this survey response is confirmation of that, which I like.
What statement would you agree with most:
I like the casual approach, finding a couple of key setups per day (36%)
I’d like to see a few more calls each day (33%)
Let’s get active with a lot of calls (31%)
I certainly like that the top answer got the highest response. If it isn’t clear by now, I just don’t think overly active traders are very successful in any market. I can understand trying to pull out a few more calls, and hopefully, that is what you’ll get as Ran gets a little more active and I come in and take a deeper intentional look in the mornings. I would expect more calls. For the 31% that said “Let’s get active with a lot of calls,” it’s never going to happen. This is why so many people lose at forex.
We’re in the process of making changes to Tradesight Forex. If the service included the Levels, 5 Analysts, 24-hour coverage, the reports, education, and calls, which statement would you agree with:
Too much (21%)
Just right (72%)
Not enough (6%)
Good answer. We’re doing the right thing, and I think it will finally push the service over the top. By the way, we will still have guests like Larry Pesavento in the Lab.
Is news important to your forex trading?
Yes (38%)
No (62%)
This isn’t a specific enough question that it is asking whether people try to trade on news or just like to know what is going on. I like that it is under 50%, and I hope that the majority of the people that said Yes aren’t trading the news, as that isn’t anything I would want my subscribers to do.
Is an economic Calendar important in your forex trading?
Yes (74%)
No (26%)
Good answer. ‘Nuff said.
This one goes back to all people that took the survey (although I also know the results broken up by various subscriptions).
In regard to Tradesight in general, which statement is true:
I would pay a lot more to get a lot more calls and analysts (9%)
I would pay a little more to get a little more (21%)
The price is right for what I get (48%)
I would prefer to pay less and take out certain items (22%)
Now, I will give you some more interesting notes. The forex only subscribers were far more heavily-weighted toward the last two options. In other words, the people that pay $60 for the forex service would rather not spend more or spend less (not sure exactly what I could take out). Meanwhile, the stock people skew in the other direction. And, if I take the people that are subscribers to stocks, ETF, forex, and the Trading Lab, the “I would prefer to pay less and take out certain items” goes to 3%.
It’s hard not to come to one conclusion. The more successful traders that have studied the Tradesight way over time and apply it to several markets have come to appreciate that value that we offer for what they get. We actually have no intention of adding a bunch of stuff and offering it to you for extra fees. I just wanted to see what people would say.
In terms of your trading, where does Tradesight information rank:
It’s my primary source of trading (58%)
It’s one of a handful of key sources (36%)
I glance it over along with a lot of other stuff (6%)
Another good response. If I take forex-only people, it skews more toward the bottom two options. All other groupings of people go along these lines. I really had no idea what to think about this, but I do love the fact that over half of our subscribers trust us as their primary source of trading information.
On a scale of 1 to 10, how would you rate Tradesight overall?
Now, 1 person gave us a 1. However, the rest of their answers were largely positive, so I wonder if they assumed “1″ was the best. I probably should have been more specific. 2 people gave it a 3. 1 person gave it a 4. Out of the other 155 or so people (lol), it broke down like this.
6 (6%)
7 (19%)
8 (27%)
9 (31%)
10 (14%)
The other 4 people rounded out to the last few percent.
I don’t expect to get 10’s because that would mean that there isn’t room for improvement, and there always is. However, 73% of respondents gave us an 8 or higher, so that’s pretty positive where I’m sitting.
So, in conclusion, the changes to the site that will be coming up include the following:
New homepage (for sure)
Forex service is adding the Trading Lab and Clay and Jerry and Ran starting February 1
Reports, specifically the stock report, will see their formats change a bit, probably around March 1. This will include deeper commentary about the indices coming into the session, with Rich providing some of that commentary. In addition, the call format will change, and we’ll see what people think. I want to focus more on what the pattern is and not on numbering the picks and worrying about information that people don’t use much.
The Tradesight Messenger will change, probably around March 1, and hopefully go to a more direct delivery without the need to open a browser window. This might lead to more use in making intraday calls. In exchange, we will stop filling up the Messenger with any comments about adjusted stops.
There is a possibility that I will be adding an economic calendar to the site.
Thanks for taking the survey, and as usual, thanks for being the best subscribers in the world.
Chris Mercer
President
Tradesight.com